Ford Performance Parts - DTC
Assemble Outfits – Testing Demand Before Inventory Investment and before committing to production, Assemble needed to validate demand for AI-powered fashion curation.
Project Name:
Ford Performance Parts - DTC
Description
Validated that Ford could shift from dealer-only distribution to a hybrid DTC + dealer model — unlocking new recurring revenue streams, enhanc
Industry:
Ecommerce
Release Date:
Jan 6th, 2022
PROBLEM
Most fashion startups invest in inventory before knowing what customers will buy. Assemble needed a low-risk way to validate demand before committing to production.
WHAT WE DID
Built a zero-inventory storefront to test consumer interest. Ran paid ad campaigns to split-test messaging, pricing, and positioning. Collected pre-sale and engagement data to determine product-market fit.
THE OUTCOME
Averted raising unnecessary round of Seed funding of $220K and de-risked over $50K+ of upfront inventory risk by pivoting to a leaner fulfillment model. Identified the highest-converting product categories before launch. Validated early traction, and we split tested against conventional customer experiences, resulted in a pivoting completely into a new business model and offering.